The Gist— Daryl Oh, an artist, coach, and multihyphenate solopreneur, needed a brand as multifaceted as her craft. We built a foundation that honors her third-culture background, personal style, and the depth she brings to her work.

The Outcome— One brand world with two subbrands within– Not Not (Daryl) encompasses all things artist and personal brand while Not Not (Studio) houses her services and products. Daryl doesn't fit in a box, and neither does her brand.