[ visual identity for a gold coast birth doula ]

Gianne was after a visual brand that combined the deep experience of natural birth with a nostalgic, retro feel. Her DIY brand was an attempt at that, but fell too far on the groovy, carefree side instead of instilling a deep sense of trust in her clients that she desired.

A visual brand that instantly communicates a space where women feel empowered in the birth and postpartum experience. A softer approach to the retro feel (without abandoning it) that connects well with her clients living on the sunny Gold Coast.