[ visual identity for a people dedicated church ]

A church with a tangible dedication to people over image, but that doesn’t mean Kat and Michael couldn’t see the problems inconsistent visuals were causing: confusion for new comers, lack of recognition, and an uneasiness when people in their church shared things like social media links and website with others.

Before we touched anything visual, Kat, Michael, and I sat down and developed their experience as a brand, from social media to door greeting to formal membership.

The visuals we developed struck a balance between welcoming and traditional: important for a church deeply invested in its teaching. Without a designer on staff, I crafted their brand to be simple and repeatable (but not boring), and guided their understanding of when being on brand is incredibly important and when to allow some flexibility.