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NOT NOT
[ brand identity for daryl, a notion architect & artist ]
Daryl is an artist & notion architect who is the epitome of multi-hyphenate. She desired a brand that could balance the soul and structure dichotomy of her brand. We selected a name and crafted a visual visual system that honors her third-culture background, personal style, and the depth she brings to her work.
Daryl walked away with a clear path forward, not just for the immediate future of her brand, but for the long run as Not Not grows into what she’s been envisioning.
After her rebrand, we worked together in my Creative Direction Retainer to refine and launch her newest product, The Office— a creative operating system in Notion. From brainstorming sessions to copy development to landing page creation, Daryl’s clarity and execution both grew exponentially as a result of having me in her corner.
[ a marine cinematography studio in La Paz, Mexico ]
Garrafón applies a cinematic lens to science, conservation, and community projects. The brand needed to feel strong and recognizable while letting the media speak for itself.
In collaboration with Ben, we grounded his studio in three core values (expertise, intrigue, and activism) and built every brand asset with them in mind. The result is an identity and website that showcase the studio’s breathtaking work and unique expertise, while reflecting its deep care for communities, environments, and invite everyone who scrolls to think a bit deeper.
from Daryl
“This was the best purchase I’ve made in years.
It was all of the benefit of having a creative director without the big time commitment and big ticket price that allowed me to reflect upon my brand with someone to empower me to take action.”
