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MOTHER'S INSTINCT
[ visual identity for a gold coast birth doula ]
Gianne was after a visual brand that combined the deep experience of natural birth with a nostalgic, retro feel. Her DIY brand was an attempt at that, but fell too far on the groovy, carefree side instead of instilling a deep sense of trust in her clients that she desired.
A visual brand that instantly communicates a space where women feel empowered in the birth and postpartum experience. A softer approach to the retro feel (without abandoning it) that connects well with her clients living on the sunny Gold Coast.
[ a marine cinematography studio in La Paz, Mexico ]
Garrafón applies a cinematic lens to science, conservation, and community projects. The brand needed to feel strong and recognizable while letting the media speak for itself.
In collaboration with Ben, we grounded his studio in three core values (expertise, intrigue, and activism) and built every brand asset with them in mind. The result is an identity and website that showcase the studio’s breathtaking work and unique expertise, while reflecting its deep care for communities, environments, and invite everyone who scrolls to think a bit deeper.
